Nooit bij stil gestaan...

.nooit bij stil gestaan … Industriële-vormgeving-aan-de-basis. De kalender 1985/1986 van Mart. Spruijt

Spruijt calendars
Frans Spruijt always had a good nose for technological developments and craftsmanship. At a young age he already realised that a printer has a broader task than just taking care of print production: he is also an adviser, especially with regard to typesetting and graphic design. He first met the graphic designer Harry Sierman through his brother Paul, who was a member of the same rowing club as Frans. Harry Sierman said: ‘If you have such beautiful fonts available as Futura and Romulus, how can you make such lousy printed matter?’ Spruijt responded plainly: ‘Okay, if you know better, just do it.’

Paul Mijksenaar was commissioned to design a new series and Spruijt greatly enjoyed his conversations with Mijksenaar. After the first three calendars, with logos, manuals and mapsas subjects, the fourth Mijksenaar calendar in the serieswas Nooit Bij Stilgestaan [Taken for granted] in 1985/1986. It presented appliances of which the original designer, if any, was unknown. Later a book followed titled Ooit Bij Stilgestaan [Not taken for granted], in which Henri Baudet, professor of human-product interface at Delft University, explained the history of these products. Spruijt: ‘Baudet knew everything about, for instance, the corkscrew. But when after a meeting I advised him to follow me to the easiest way out of Amsterdam, he followed the wrong Volvo.’ Later came calendars designed by Toon Michiels and Hard Werken/Studio Dumbar/Anthon Beeke. The last one produced under Frans Spruijt’s directorship was designed by André Toet and Marianne Vos (Samenwerkende Ontwerpers).
Source: https://www.dutchgraphicroots.nl/?p=1233