Visual Anthropology. Essential Method and Theory

We cite from the cover:
"Fadwa El Guindi provides a comprehensive guide to the methods of visual anthropology and the use of film in cross-cultural research and ethnography. She shows how visual media—photographic, filmic, and interactive—is now an accepted part of the anthropological process and a vital tool that reflects and produces knowledge about the range of cultures and about culture itself. It preserves the integrity of people, objects, and events in their cultural context and expands our horizons beyond the reach of memory culture. El Guindi places visual anthropology within an empirically based analytic framework built on systematic observation, identifying the research cycle that begins with data gathering and leads to visual ethnographic construction that is anthropological in method, process, and product. She explains how indigenous, professional, and amateur forms of pictorial or auditory materials are grounded in personal, social, cultural, and ideological contexts and describes the non-Western critique of the Western traditions of visual anthropology. Her book is an excellent guide for ethnographic research and for film and other media instruction concerned with cross-cultural representation.
Fadwa El Guindi teaches in the visual anthropology program at the University of Southern California. Her field research includes work with Arab, Nubian, and Zapotec cultures and Arab Americans. She is past president of the Society for Visual Anthropology (American Anthropological Association) and author of The Myth of Ritual: A Native's Ethnography of Zapotec Life-Crisis Rituals. Her visual ethnographies include El Sebou': Egyptian Birth Ritual, El Moulid: Egyptian Religious Festival, and Ghurbal. Her most recent book, Veil: Modesty, Privacy and Resistance, is a visual, cultural, and textual analysis of the phenomenon of veiling in the Arab East."