Visual Persuasion : The role of images in advertising.
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Exemplaarnummer Plaatscode Signatuur R007564 Ned. Fotomuseum $T MESSARIS.P 1997
TitelVisual Persuasion : The role of images in advertising.
Auteur
Plaats van uitgaveLondon, Thousand Oaks, New Delhi
UitgeverSage Publications
Jaar van uitgave1997
Pagina's298
Illustratiesb&w
FormaatA4
MateriaalTekstboek
DocumenttypeBoek
ISBN0-8039-72466
Annotatiepb; bibliographic references, index;
Samenvatting
Chapters :
Intro: A theory of images in advertising ;
PART I: Image as simulated reality :
1. Pictures and reality ;
2. Visual form and style ;
3. Can pictures bridge cultures? ;
PART II: Image as evidence :
4. Visual truth, visual lies ;
PART III: Image as implied selling proposition :
5. Editing and montage ;
6. Showing the unspoken ;
Epilogue: Ethics of visual persuasion ;
References ;
Index.
Intro: A theory of images in advertising ;
PART I: Image as simulated reality :
1. Pictures and reality ;
2. Visual form and style ;
3. Can pictures bridge cultures? ;
PART II: Image as evidence :
4. Visual truth, visual lies ;
PART III: Image as implied selling proposition :
5. Editing and montage ;
6. Showing the unspoken ;
Epilogue: Ethics of visual persuasion ;
References ;
Index.
| Exemplaarnummer | R007564 |
| Instellingsnaam | |
| Signatuur | $T MESSARIS.P 1997 |