Changing the Subject. From Reproduction to Resistance in Media Education.

Part Two of Trend's ongoing series on ""Art Education and
Community Cultural Work''. The issue at stake: ""Media
independents haven't been doing well in school. Despite the
pedagogical implications of their practice, alternative
producers have been both ineffective and under-utilized...
Although attention has recently turned to distribution and
exhibition, the strategic value of media pedagogy continues to
be ignored... Media studies of any kind are virtually
nonexistent in elementary and secondary schools.... Serious
studies of film, photography, and video are most needed in these
latter areas, as students encounter powerful mechanisms of
socialization that will follow them the rest of their lives.
This essay will examine a range of independent forays into the
classroom over the last 20 years, moving from a materialist
analysis of ideological reproduction to an intersubjective model
of reception and resistance''. The author (argues) that
""without a pedagogical imperative, the broader mission of
progressive culture stands in jeopardy''.