Small, silly insults, mutual seduction and misogyny. The interpretation of Italian advertising signs.
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Copy number Shelfmark Shelf mark R071959 Ned. Fotomuseum Ned. fotomuseum
TitleSmall, silly insults, mutual seduction and misogyny. The
interpretation of Italian advertising signs.
Author
Edition[jaargang] 15
[tijdschrift; titel] VISUAL SOCIOLOGY
[tijdschrift; pagina] 23-50
Year of publication2000
Materialartikel
Document TypeArticle
Bibliographic Notes8 ill. b&w
Abstract
From the abstract: This suty examines how audiences in 2 cultures
interpret advertising messages. Using photographs of public
display ads in Bologna, Italy, the authors interviewed women in
the USA and Italy to elicit their interpretations of adevrtising
signs. The study draws upon semiotics and employs photo
elicitation as its principle research method.
interpret advertising messages. Using photographs of public
display ads in Bologna, Italy, the authors interviewed women in
the USA and Italy to elicit their interpretations of adevrtising
signs. The study draws upon semiotics and employs photo
elicitation as its principle research method.
| Copy number | R071959 |
| Institution name | |
| Shelf mark | Ned. fotomuseum |