Imperial persuaders : images of Africa and Asia in British advertising
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Copy number Shelfmark Shelf mark R015263 Ned. Fotomuseum $T RAMAMURTHY.A 2003
TitleImperial persuaders : images of Africa and Asia in British advertising
Author
Place of publicationNew York, Manchester
Year of publication2003
Paginationxv, 234 p.
Dimensions24 x 16 cm.
MaterialTekstboek
Document TypeBook
Series titleStudies in imperialism (Manchester, England)
ISBN07190637870719063795
Bibliographic NotesIncludes bibliographical references (p. 223-230) and index.
Geographical keywordGroot-Brittannië
Abstract
We cite from the cover :
"During the time of the British Empire 1880-1960, advertising pervaded every aspect of British life. It was also the period which witnessed the rise of the British Empire. This is the first book to trace the historically changing image of non-white people in British advertising during the colonial period. The book reveals the historical and production context of many well-known advertising icons, as well as the specific commercial interests that various companies' images projected. It also develops a detailed textual analysis of the images."
Chapters:
Chapter 1 : Advertising and Colonial Discourse
Chapter 2 : Soap Advertising, the Trader as Civiliser and the Scramble for Africa
Chapter 3 : Cocoa Advertising, the Ideology of Indirect Rule and the Promotion of the Peasant Producer
Chapter 4 : Tea Advertising and its Ideological Support for Vertical Control over Production
Chapter 5 : The Empire Marketing Board, Tobacco Advertising and the Imaging of the White Male Imperial Archetype
Chapter 6 : Corporate Advertising, Decolonisation and the Transition to Neo-Colonialism
"During the time of the British Empire 1880-1960, advertising pervaded every aspect of British life. It was also the period which witnessed the rise of the British Empire. This is the first book to trace the historically changing image of non-white people in British advertising during the colonial period. The book reveals the historical and production context of many well-known advertising icons, as well as the specific commercial interests that various companies' images projected. It also develops a detailed textual analysis of the images."
Chapters:
Chapter 1 : Advertising and Colonial Discourse
Chapter 2 : Soap Advertising, the Trader as Civiliser and the Scramble for Africa
Chapter 3 : Cocoa Advertising, the Ideology of Indirect Rule and the Promotion of the Peasant Producer
Chapter 4 : Tea Advertising and its Ideological Support for Vertical Control over Production
Chapter 5 : The Empire Marketing Board, Tobacco Advertising and the Imaging of the White Male Imperial Archetype
Chapter 6 : Corporate Advertising, Decolonisation and the Transition to Neo-Colonialism
| Copy number | R015263 |
| Institution name | |
| Shelf mark | $T RAMAMURTHY.A 2003 |