Visual Persuasion : The role of images in advertising.
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Copy number Shelfmark Shelf mark R007564 Ned. Fotomuseum $T MESSARIS.P 1997
TitleVisual Persuasion : The role of images in advertising.
Author
Place of publicationLondon, Thousand Oaks, New Delhi
PublisherSage Publications
Year of publication1997
Pagination298
Illustrationsb&w
DimensionsA4
MaterialTekstboek
Document TypeBook
ISBN0-8039-72466
Bibliographic Notespb; bibliographic references, index;
Abstract
Chapters :
Intro: A theory of images in advertising ;
PART I: Image as simulated reality :
1. Pictures and reality ;
2. Visual form and style ;
3. Can pictures bridge cultures? ;
PART II: Image as evidence :
4. Visual truth, visual lies ;
PART III: Image as implied selling proposition :
5. Editing and montage ;
6. Showing the unspoken ;
Epilogue: Ethics of visual persuasion ;
References ;
Index.
Intro: A theory of images in advertising ;
PART I: Image as simulated reality :
1. Pictures and reality ;
2. Visual form and style ;
3. Can pictures bridge cultures? ;
PART II: Image as evidence :
4. Visual truth, visual lies ;
PART III: Image as implied selling proposition :
5. Editing and montage ;
6. Showing the unspoken ;
Epilogue: Ethics of visual persuasion ;
References ;
Index.
| Copy number | R007564 |
| Institution name | |
| Shelf mark | $T MESSARIS.P 1997 |