Real Fantasies. Edward Steichen's Advertising Photography.
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Copy number Shelfmark Shelf mark R005003 Ned. Fotomuseum $T JOHNSTON.P 1997
TitleReal Fantasies. Edward Steichen's Advertising Photography.
Author
Photographer
Place of publicationBerkeley
PublisherUniversity of California Press
Year of publication1997
Pagination351
IllustrationsZwart-Wit en kleur
DimensionsA4
MaterialTekstboek
Document TypeBook
ISBN0-520-070208
Bibliographic Noteshc, notes, index;
SubjectGeschiedenis van het adverteren, Geschiedenis van de fotografie: USA, Geschiedenis van de reclamefotografie: USA
Abstract
Chapters:
1. Patronage and Style in Steichen's early Work.
2. The Age of Corporate Patronage: Advertising Accelerates the Demand for Photography.
3. From 'Reality' to 'Fantasy' in Early Photographic Advertising.
4. Subtle Manipulations: The Persuasion of Realism.
5. The Modern Look in Advertising Photography and Product Design.
6. The Collaborative Image.
7. Testaments to Class Mobility.
8. Viewing Fine and Applied Artr: The Female Spectator and Advertisments.
9. Melodrama in Black and White and Color.
10. Ethnographic Advertising.
Conclusion / Appendix / Notes / Index.
1. Patronage and Style in Steichen's early Work.
2. The Age of Corporate Patronage: Advertising Accelerates the Demand for Photography.
3. From 'Reality' to 'Fantasy' in Early Photographic Advertising.
4. Subtle Manipulations: The Persuasion of Realism.
5. The Modern Look in Advertising Photography and Product Design.
6. The Collaborative Image.
7. Testaments to Class Mobility.
8. Viewing Fine and Applied Artr: The Female Spectator and Advertisments.
9. Melodrama in Black and White and Color.
10. Ethnographic Advertising.
Conclusion / Appendix / Notes / Index.
| Copy number | R005003 |
| Institution name | |
| Shelf mark | $T JOHNSTON.P 1997 |