Decoding Advertisements. Ideology and Meaning in Advertising.
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Copy number Shelfmark Shelf mark R004627 Ned. Fotomuseum $T WILLIAMSON.J 1978
TitleDecoding Advertisements. Ideology and Meaning in Advertising.
Author
Place of publicationLondon
PublisherMarion Boyars Publishers
Year of publication1978
Pagination180
Illustrationsb&w
DimensionsA4
MaterialTekstboek
Document TypeBook
Series titleIdeas in Progress
ISBN0-7145-26150
Bibliographic Notessel. bibl., pb;
SubjectReclame, Culturele studies en fotografie, Psychoanalyse en fotografie, Semiologie en fotografie, Visuelle Kommunikation
Abstract
Chapters :
Intro: Meaning and Ideology ;
PART I. "Advertising-Work" :
1. A Currency of Signs ;
2. Signs Address Somebody ;
3. Signs for Deciphering: Hermeneutics ;
PART II. "Ideological Castles": Referent Systems :
4. "Cooking" Nature ;
5. Back to Nature ;
6. Magic ;
7. Time: Narrative and History ;
8. Conclusions ;
Selective Bibliography.
Intro: Meaning and Ideology ;
PART I. "Advertising-Work" :
1. A Currency of Signs ;
2. Signs Address Somebody ;
3. Signs for Deciphering: Hermeneutics ;
PART II. "Ideological Castles": Referent Systems :
4. "Cooking" Nature ;
5. Back to Nature ;
6. Magic ;
7. Time: Narrative and History ;
8. Conclusions ;
Selective Bibliography.
| Copy number | R004627 |
| Institution name | |
| Shelf mark | $T WILLIAMSON.J 1978 |