Corporate Identity. Making business strategy visible through design.
-
Copy number Shelfmark Shelf mark R004123 Ned. Fotomuseum $T OLINS.W 1989
TitleCorporate Identity. Making business strategy visible through
design.
Author
Place of publicationLondon
PublisherThames & Hudson
Year of publication1989
Pagination224
IllustrationsZwart-Wit en kleur
DimensionsA4
MaterialTekstboek
Document TypeBook
ISBN0-500-014728
Bibliographic Notesindex, sel. bibl.,
Abstract
Chapters :
1. The Invention of a Tradition. ;
2. The Corporate Search for Ifdentity. ;
3. Visual Style. ;
4. Corporate Structure. ;
5. Corporate Strategy. ;
6. Creating an Identity Programme - The First Stage. ;
7. Creating an Identity Programme - Managing Change. ;
8. Launching and Maintaining an Identity Programme.;
9. Corporate Identity and the Future. ;
Select Bibliography / Index.
1. The Invention of a Tradition. ;
2. The Corporate Search for Ifdentity. ;
3. Visual Style. ;
4. Corporate Structure. ;
5. Corporate Strategy. ;
6. Creating an Identity Programme - The First Stage. ;
7. Creating an Identity Programme - Managing Change. ;
8. Launching and Maintaining an Identity Programme.;
9. Corporate Identity and the Future. ;
Select Bibliography / Index.
| Copy number | R004123 |
| Institution name | |
| Shelf mark | $T OLINS.W 1989 |