To Mobilize the Mind's Eye. Selling Scientific Visualization

The author introduction: Visualization with computers has
appeared rather suddenly to stir up the sleepy patterns into
which conventional scientific illustration and imaging have
settled. The subject of this article however is not scientific
visualization itself but the advertisements and promotional
materials used to sell scientific visualization hardware and
software in the glossy trade journals of the computer industry.
In these publicity images the ideologies of power and
domination, command and control, abstraction and reification
underly this visualization. Publicity images for visualization
reveal that 'scientific visualization actually instrumentalizes
the imagination'.


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