Small, silly insults, mutual seduction and misogyny. The interpretation of Italian advertising signs.
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Exemplaarnummer Plaatscode Signatuur R071959 Ned. Fotomuseum Ned. fotomuseum
TitelSmall, silly insults, mutual seduction and misogyny. The
interpretation of Italian advertising signs.
Auteur
Editie[jaargang] 15
[tijdschrift; titel] VISUAL SOCIOLOGY
[tijdschrift; pagina] 23-50
Jaar van uitgave2000
Materiaalartikel
DocumenttypeArtikel
Annotatie8 ill. b&w
TrefwoordReclame, Semiologie en fotografie, foto-elicitatie
Samenvatting
From the abstract: This suty examines how audiences in 2 cultures
interpret advertising messages. Using photographs of public
display ads in Bologna, Italy, the authors interviewed women in
the USA and Italy to elicit their interpretations of adevrtising
signs. The study draws upon semiotics and employs photo
elicitation as its principle research method.
interpret advertising messages. Using photographs of public
display ads in Bologna, Italy, the authors interviewed women in
the USA and Italy to elicit their interpretations of adevrtising
signs. The study draws upon semiotics and employs photo
elicitation as its principle research method.
| Exemplaarnummer | R071959 |
| Instellingsnaam | |
| Signatuur | Ned. fotomuseum |