Sex in consumer culture. The erotic content of media and marketing.

CONTENTS :
1. Tom Reichert and Jacqueline Lambiase: Peddling Desire: Sex and the Marketing of Media and Consumer Goods ;
Part I: Sexualizing Media :
2. Mary Beth Oliver and Sriram Kalyanaraman: Using Sex to Sell Movies: A Content Analysis of Movie Trailers ;
3. Julie Andsager: Seduction, Shock, and Sales: Research and Functions of Sex in Music Video ;
4. Stacy L. Smith and Emily Moyer-Guse: Voluptuous Vixens and Macho Males: A Look at the Portrayal of Gender and Sexuality in Video Games ;
5. Jacqueline Lambiase and Tom Reichert: Sex and the Marketing of Contemporary Consumer Magazines: How Men's Magazines Sexualized Their Covers to Compete With Maxim ;
6. Jamie Skerski: From Sideline to Centerfold: The Sexual Commodification of Female Sportscasters ;
7. Jami A. Fullerton and Alice Kendrick: Selling Spanish-Language Programming: A Comparison of Sex and Gender in Univision and NBC Promotional Announcements ;
Part II: Sexualizing Products :
8. Carol J. Pardun and Kathy Roberts Forde: Sexual Content of Television Commercials Watched by Early Adolescents ;
9. Artemio Ramirez, Jr.: Sexually Oriented Appeals on the Internet: An Exploratory Analysis of Popular Mainstream Web Sites ;
10. Jason Chambers: Taste Matters: Bikinis, Twins, and Catfights in Sexually Oriented Beer Advertising ;
11. Tom Reichert and Tray LaCaze: From Polo to Provocateur: (Re)Branding Polo/Ralph Lauren With Sex in Advertising ;
12. Debra Merskin: Where Are the Clothes? The Pornographic Gaze in Mainstream American Fashion Advertising ;
13. Jonathan E. Schroeder and Pierre McDonagh: The Logic of Pornography in Digital Camera Promotion ;
Part III: Sexualizing People :
14. Jacqueline Lambiase: Erotic Encounters: Female Employees and Promotional Activities ;
15. : Stephen J. Gould: The Fetishization of People and Their Objects: Using Lovemaps to View "Style" From the New York Times Magazine ;
16. Dana E. Mastro and Susannah R. Stern: Race and Gender in Advertising: A Look at Sexualized Images in Prime-Time Commercials ;
17. Diane Susan Grimes: "Getting a Bit of the Other": Sexualized Stereotypes of Asian and Black Women in Planned Parenthood Advertising ;
18. Gary Soldow: Homoeroticism in Advertising: Something for Everyone With Androgyny ;
19. Larry Lance: Searching for Love and Sex: A Review and Analysis of Mainstream and Explicit Personal Ads ;
Author Index / Subject Index.