Decoding Advertisements. Ideology and Meaning in Advertising.
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Exemplaarnummer Plaatscode Signatuur R004627 Ned. Fotomuseum $T WILLIAMSON.J 1978
TitelDecoding Advertisements. Ideology and Meaning in Advertising.
Auteur
Plaats van uitgaveLondon
UitgeverMarion Boyars Publishers
Jaar van uitgave1978
Pagina's180
Illustratiesb&w
FormaatA4
MateriaalTekstboek
DocumenttypeBoek
ReeksIdeas in Progress
ISBN0-7145-26150
Annotatiesel. bibl., pb;
TrefwoordReclame, Culturele studies en fotografie, Psychoanalyse en fotografie, Semiologie en fotografie, Visuelle Kommunikation
Samenvatting
Chapters :
Intro: Meaning and Ideology ;
PART I. "Advertising-Work" :
1. A Currency of Signs ;
2. Signs Address Somebody ;
3. Signs for Deciphering: Hermeneutics ;
PART II. "Ideological Castles": Referent Systems :
4. "Cooking" Nature ;
5. Back to Nature ;
6. Magic ;
7. Time: Narrative and History ;
8. Conclusions ;
Selective Bibliography.
Intro: Meaning and Ideology ;
PART I. "Advertising-Work" :
1. A Currency of Signs ;
2. Signs Address Somebody ;
3. Signs for Deciphering: Hermeneutics ;
PART II. "Ideological Castles": Referent Systems :
4. "Cooking" Nature ;
5. Back to Nature ;
6. Magic ;
7. Time: Narrative and History ;
8. Conclusions ;
Selective Bibliography.
| Exemplaarnummer | R004627 |
| Instellingsnaam | |
| Signatuur | $T WILLIAMSON.J 1978 |