Corporate Identity. Making business strategy visible through design.
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Exemplaarnummer Plaatscode Signatuur R004123 Ned. Fotomuseum $T OLINS.W 1989
TitelCorporate Identity. Making business strategy visible through
design.
Auteur
Plaats van uitgaveLondon
UitgeverThames & Hudson
Jaar van uitgave1989
Pagina's224
IllustratiesZwart-Wit en kleur
FormaatA4
MateriaalTekstboek
DocumenttypeBoek
ISBN0-500-014728
Annotatieindex, sel. bibl.,
Samenvatting
Chapters :
1. The Invention of a Tradition. ;
2. The Corporate Search for Ifdentity. ;
3. Visual Style. ;
4. Corporate Structure. ;
5. Corporate Strategy. ;
6. Creating an Identity Programme - The First Stage. ;
7. Creating an Identity Programme - Managing Change. ;
8. Launching and Maintaining an Identity Programme.;
9. Corporate Identity and the Future. ;
Select Bibliography / Index.
1. The Invention of a Tradition. ;
2. The Corporate Search for Ifdentity. ;
3. Visual Style. ;
4. Corporate Structure. ;
5. Corporate Strategy. ;
6. Creating an Identity Programme - The First Stage. ;
7. Creating an Identity Programme - Managing Change. ;
8. Launching and Maintaining an Identity Programme.;
9. Corporate Identity and the Future. ;
Select Bibliography / Index.
| Exemplaarnummer | R004123 |
| Instellingsnaam | |
| Signatuur | $T OLINS.W 1989 |