Advertising International. The Privatisation of Public Space.

Texts:
1. The Geostrategy of the Networks: The rise of the global
agencies ;
2. Culture Shock: The decline of the imperial model ;
3. The Limits of the Global Scenario: Omagining the Other ;
4. Media worlds: Cosmopolitan flexibility ;
5. The Vanguard of Deregulation: Neo-liberal enterpise culture ;
6. The New Frontier of the Old continent: Fragmentation and
planetary conscience ;
7. Changing Roles: the new marriage of advertising and fiction ;
8. Audience Measurement: Towards a bar-coded world? ;
9. Think Tanks: The bestiary of lifestyle culture ;
10. The Spirit of Enterprise: the limits of transparency ;
11. Total Communication: the crisis of public culture ;
12 The weapons of Criticismand the criticism of Weapons: A new
subjectivity? ;
Notes / Index.